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We love nature, the trails and breaking a sweat.
We share the same passion.
Our goal; Increase your trail running experience through extreme function,
ergonomics and accessibiliy.


More than a registered INSTINCT trademark, BE INSPIRED represents our initiative and commitment towards improved and more environmentally friendly production methods and actions.

This vision will be an integral part of our future product developments.

Our love for nature must go beyond our mutual appreciation for the trails; And beyond the excitement around ever more technical gear.

Nature is our playground and source of inspiration. It’s to be respected with actions to protect it….now.


We believe the ideal pack is the one you forget about when running.
INSTINCT brings audacious solutions by asking "the right questions" as to how to hydrate, feed & carry with the greatest ease possible.

INSTINCT apparel is all about performance: completely rethinking design and functionality.
Extreme function, anatomical design and a second skin fit.

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